Hello SEO experts,
This article will help you with your SEO problems to an extent. I stumbled upon a lot of news today and I thought it would be important to share with the world outside of website developers.
Among the many tools I have come across today were:
· SeoSiteCheckup
AddThis ·
· Compressnow
All are too damn good for any SEO analyst or specialist. Basically I worked on more than two dozen of SEO techniques today and all of them turned out to be crucial. Here is an overview of the techniques I faced:
1) Keywords - The keywords meta tag allows you to provide additional text for search engines to index along with the rest of what you wrote in your page. Meta keywords can emphasize a particular word or phrase in the main body of text.
2) most common Words Test - check the most common keywords and usage (of times used) number on your web page. How to Solve In order to pass this test, you need to optimize the density of the main keywords described above. If the density of a particular keyword is less than 2% should be increased and if the density is more than 4% is necessary to decrease.
3) Keyword Usage - This describes whether we use the most common keywords in your title, meta description and meta keyword tags. Word (s) not included in the meta-Title Keyword (s) included in the meta description tag keyword (s) included in the Meta Keywords Tag how to fix it First of all, you should make sure that the page is using the title, -description and meta: keyword. Second, you need to adjust these tag content to include some of the primary keywords appear above.
4) Government bonds - Indicates if you use all the H1 headers in your page. H1 headers are HTML tags that can help emphasize important topics and keywords within a page. HOW TO FIX In order to pass this test is necessary to identify the major themes of your page and insert these topics between the tags. Example: important topic goes here Another argument Government bonds Indicates if you use all the H2 headers on your page. H2 headers may be useful to describe the subtopics of a page.
5) Test robots.txt - Search engines send small programs called spiders or robots to search your site and bring the information back so that the pages can be indexed in the search results and found by users web. If there are files and directories that you do not want indexed by search engines, you can use the "robots.txt" file to define where robots should not go. These files are very simple text files that are placed in the root folder of your web site: There are two important considerations when using "robots.txt": - the "robots.txt" file is a publicly available file, then anyone can see what sections of the server you do not want to use robots; - The robots can ignore your "robots.txt", in particular malware robots that scan the web for security vulnerabilities.
6) of the test - This test site is to check if your site uses a site "map file": sitemap.xml, sitemap.xml.gz or sitemapindex.xml. Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. At its simplest, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often usually changes, and how important form, than the other site's URL) so that search engines can more intelligently crawl the site.
7) Try and Favicon Validator - Check if your site is using, and duly implement a favicon. Favicon are small icons that appear in the browser's URL navigation bar. They are also written next to the name of your URL when bookmarking that page. They can help make your site and make it easier for users to navigate to your site from a list of favorites. How to solve To add a favicon to your site, you must have your logo created in an image ICO 16x16 PNG, or GIF and uploaded to the web server. Then it's simply a matter of adding the following code in the header of the HTML code for web pages: In the above example the "url_to_my_favicon" refers to the current location of the favicon file.
8) Code to text ratio - check the web page source code in order to measure the size of the contents of the text relative to the structure (HTML). This percentage is not a direct ranking factor for the search engines, but there are other factors that depend on it, such as speed of loading of the site and the user experience. HOW TO FIX In order to pass this test is necessary to increse the text to the HTML report. Here are some tehniques: move all rules in line style in an external CSS file to move the JavaScript code in a JS file Use external CSS layout instead of HTML tables
9) SEO friendly URL test - check your website URL and all links from within are SEO friendly
10) the test for broken links - check your website for broken links
11) Google Analytics test - check if your website is connected with Google Analytics how to fix it in to pass this test you must create an account on the Google Analytics website and enter the page a small JavaScript tracking code. Example: Note that you must change the 'UA-XXXX-Y' with the correct id that appears in your Analytics account.
12) points out in Link Test - Check your URLs and in-page URL for the underscore character. The general advice is to use dashes or hyphens (-) rather than underscores (_). Google treats hyphens as separators between words in a URL -A underscore difference.
13) Google PageRank Test - check Google PageRank for your website. A Google PageRank (PR) is a measure 0-10 and is determined by a proprietary mathematical formula that counts each link to a web site as a vote. Basically, your website is put against any other website with similar content and keywords in a popularity contest. Therefore, it is important for your website to acquire backlinks from other websites that are essentially giving a vote of confidence for your site. With your already cleaned up and shiny website with exceptional quality content and methods of internal SEO (keywords, meta tags, etc.), you should have a strategy to get your site noticed by others. Important pages receive a higher PageRank and are more likely to appear at the top of the search results.
14) Alexa Page Rank Test - check Alexa rank for your site. Alexa Rank measure the traffic rate of your domain and is determined by the information society in the Alexa network. This company classifies sites based on the amount of traffic (for a period of three months) registered by users who have installed the Alexa Toolbar. The lower the rating on Alexa the better. Meaning if you have a ranking below 100,000 then your website should be producing some good traffic. The traffic rank is dependent on the popularity of your website (the number of users who visit your site and the number of pages on your site viewed by those users). How to solve some best practices to increase your Alexa Page Rank are listed below:
- The most important thing is the content: write useful content and quality
- regularly present fresh and unique content increase traffic on the site
- Generation of quality backlinks to your website
- Connect to social networking sites
- Install Alexa Toolbar on your browser and Alexa rank widget on your webpage
- Check your website on Alexa.com
15) Image Alt tests - check all images from your web page to ALT attributes. If an image can not be displayed (wrong src, slow connection, etc.), the alt attribute provides alternative information. Using keywords and captions readable in alt attribute is a good SEO practice, because search engines can not really see the images. For pictures with a decorative role (bullets, rounded corners, etc.) it is recommended to use a background image or CSS empty alt. HOW TO FIX In order to pass this test you need to add an alt attribute to every tag used in your web page. An image with a specified alternative text is entered by using the following line of HTML code: Remember that the alt text point is to provide the same functional information that a visual user would see.
16) in the CSS test line - Check the HTML tag web pages for CSS properties online. A CSS property line is added by using the style attribute for a specific tag. Mixing the contents with the presentation you could lose some benefits of style sheets. It is a good practice to move all the inline CSS rules in an external file, in order to make your page "lighter" in weight and decreasing the code to text ratio. HOW TO FIX is a good practice to move all the inline CSS rules in an external file, in order to make your page "lighter" in weight and decreasing the ratio of text code. Check the HTML code of the page and identify all the style attribute for each style attribute you need to find the correct move all the statements in the external CSS file and remove the style attribute For example: a text here text here p {color : red; font-size: 12px}
17) of the test print media - check if your web page uses CSS print media for custom printability. How to solve To print your web page in a format easy to use you can use one of the following methods: 1. Use a press @media {...} rule to the end of the CSS file (note that the specific nature and rules of earlier still apply!) Example: @media print {/ * print styles goes here * / # header, #footer, #menu {display: none; } Body {font: 12pt Georgia, serif; } H1 {font-size: 18pt; } H2 {font-size: 16pt; color: # 000; }} 2. Create and use a print style sheet: The file, print.css is the print style sheet and media = "print" command means that this CSS file is only called when the page is printed. The only CSS rules you need to put in the print style sheet are those to override the CSS rules in the main style sheet (no need to repeat all the color controls or the CSS brand as they will already be taken from the main style sheet).
18) Google Preview - This allows you to see how your web page may appear on a page of search results from Google. A Google search results page using the title, URL and meta description to display information. If these items are too long, Google will truncate their content. You may want to set the title page up to 70 characters and your description web page up to 0 characters.
19) Keywords Cloud - Keyword Cloud is a visual representation of keywords used on your website. This will show you what words are frequently used in web page content. Words that have higher density are presented in a larger font and displayed in alphabetical order.
20) Obsolete HTML Tag - Check if your site is using the old, deprecated HTML tags. These tags will eventually lose browser support and web pages will make it different. Check this list with all HTML tags. 21) LM Format Test Page Check the HTML of the page. HTML format is the size of all the HTML code of the web page - this dimension does not include the images, external JavaScript or external CSS files.
22) HTML Compression / GZIP Test - check if the page is properly using the HTML compression as it is sent from the server. How to fix your two options for file compression are deflate and GZIP. Deflate is an option which comes into operation with the Apache server, and that is simple to configure. GZIP instead must be installed and requires a little 'more work to install. However, GZIP does achieve a higher compression ratio and thus may be a better choice if your website uses pages that have lots of images or large files. Setting file compression for your web site will depend on which type of server you are using for your website. Most likely, that it will be used Apache, which means that it is possible to enable compression with the addition of a pair of codes to deflate .htaccess files. # Compress text, html, javascript, css, xml: AddOutputFilterByType DEFLATE text / plain AddOutputFilterByType DEFLATE text / html AddOutputFilterByType DEFLATE text / xml AddOutputFilterByType DEFLATE text / css AddOutputFilterByType DEFLATE application / xml AddOutputFilterByType DEFLATE application / xhtml + xml AddOutputFilterByType DEFLATE application / rss + xml application AddOutputFilterByType deflate / javascript AddOutputFilterByType deflate application / x-javascript for more advanced information regarding deflate you can control this Apache documentation.
23) Cache test page - check if the site is to serve the cached pages. Cache reduces server load (as pages are generated less often) and speeds up the display of pages (from cache page output vs. compiling the php-page). Cache also reduces the bandwidth requirements of up to 80%. Caching makes the most sense for high traffic pages whose content changes each time the page is loaded. common caching methods are Quickcache and jpcache. HOW TO FIX In order to pass this test is recommended to use a caching mechanism for pages. There are three methods that can be used for caching Web pages: 1. PHP caching Alternative - Alternative PHP Cache (APC) is an open source framework that stores data using the PHP intermediate code. Most web programmers who are familiar with the PHP programming language can easily set Alternative PHP Cache for the site. 2. Quickcache - Quickcache is one of the lightweight page caching solution that was formerly known as jpcache. Quickcache caches the output of the page, rather than compile the PHP page, which makes it a higher version of page caching for caching PHP alternative. Quickcache can be quickly downloaded from their web site and can reduce page load time by up to 80%. 3. WP Super Cache - If you have a WordPress website, WP Super Cache can be installed in seconds and without any programming knowledge.
24) Try Flash - See if your web site uses Flash objects.
25) nested tables Test - Check if your site uses nested tables, which can slow down the rendering of pages in the user's browser.
26) Image Expires Try Tag - Check to see if the page uses an image expires tag, which specifies a future due date for your images. The browser will see this tag and caches the image in the user's browser until the specified date (so that does not hold back the recovery of the image unchanged from the server). This speeds up your site the next time the user visits your site and requires the same image. How to Solve In order to reduce the number of HTTP requests, you can use the HTTP Expires header to set an expiry time for your images or any other type of content. You can add the following lines in the your.htaccess: ExpiresActive files ExpiresByType image / jpg "access plus 1 month" ExpiresByType image / jpeg "access plus 1 month" ExpiresByType image / gif "access plus 1 month" ExpiresByType / png image " access over one month "of the DOCTYPE test control DOCTYPE declaration. A statement of the type of document, or DOCTYPE, defines what your web page HTML version of (X) is actually using, and this is essential for a correct representation and functioning of web documents in compatible browsers.
27) Frameset test - Check if your site use frames. Frames are used by programmers to display a number of HTML documents at once. The user gets to see a complete web page, but the spiders that visit just see a bunch of independent pages.
28) Loading Website Speed Test - Calculate the total load time for your site. HOW TO FIX In order to solve this problem it is recommended to: reduce the number of resource use HTTP gzip compression using HTTP caching moving all the CSS style rules in a single file, external minified CSS and JS files and minify all if possible , try to combine in a single external JS files include external CSS before external JS file your JS script at the bottom of optimizing web graphics page.
29) JS and CSS Minification Test - check if the EXTERNAL JS and CSS files are minimized. Minification is the process of removing all unnecessary characters from source code without changing its functionality. These unnecessary characters usually include whitespace characters, new line characters, comments, and sometimes block delimiters, which are used to add readability to the code, but are not needed for running it. The elimination of these characters and compacting files can save many bytes of data and speed up downloading, parsing and execution time. The compressed code can be harder to debug because it is too close, usually on one line. This is why we always recommend keeping a backup copy of the JS or CSS script to be used in times when debugging is required. It 'important to send the least number of bytes of CSS and JS markup the wire as possible. It is not only in size, however, is also for the number of requests to get the bits. In fact, this is often more of a problem, then the file size.
30) JS Minification Test - This controls whether any of the external JavaScript files used in your page is minimized.
31) Directory Browsing Test - check if the server allows directory browsing. If directory browsing is disabled, visitors will not be able to browse the directory to access the directory directly (if there is no index.html file). This will protect the files from being displayed to the public. Apache web server allows the exploration of the default directory. The Directory browsing deactivation is generally a good idea from a security point of view. Libwww-perl test access Verify if the server allows access by User-agent libwww-perl. botnet scripts that automatically search for vulnerabilities in software are sometimes identified as User-Agent libwww-perl. Blocking access from libwww-Perl you can eliminate many attacks easier. HOW TO FIX In order to pass this test it is necessary to block the user agent libwww-perl in your.htaccess file. If your site is running on Apache servers, you could put these lines in your.htaccess after RewriteEngine on line: RewriteCond% {HTTP_USER_AGENT} libwww-perl. * RewriteRule. * - [F, L] Server Test Signature Check if your server signature is on. The server signing off is generally a good idea from a security point of view.
32) E-mail messages encrypted Test - Check your web page for unencrypted email addresses. Any e-mail address in public is liable to be automatically collected by a software used to emailers in bulk (a process known as email address harvesting). A harvester spam can read through the pages of the site and extract e-mail addresses which are then added to the mass marketing database and the result is more spam in your inbox. HOW TO FIX In order to pass this test you need to make your invisible to spiders e-mail e-mail addresses. Note that the best option is to replace the entire mechanism of contact with a contact form and using the POST method, while submitting the form. Other solutions are listed below: replace the (@) and dot characters to replace text with images using obfuscators email hide e-mail addresses that use JavaScript or CSS trick
33) IP Site Check - Check the IP address of (.) on your website.
34) Safe Browsing Test - Check if your site is listed with malware or phishing activities.
35) medium test query Responsive - See if your web site implements design features responsive use of technical support queries.
36) Social Media Check - Check if your website linked to at least one of the most important social networks. How to solve: To do this, you need to insert in your page some plug-in social networks: Facebook Like Button Facebook Share Button, Facebook comments, Twitter Button, Google +1 Button, Button or AddThis Pinterest Widget
37) Social media activity - Check the activity on social media network of your website or URL. This activity is measured in total number of shares, likes, comments, tweets, Plus One and brooches and this activity covers only your URL and social media accounts not related to your web page. HOW TO FIX: In order to increase the social media activities for the site you may want to use some plugins social networks within your page: Facebook Like Button, Facebook Share Button, Facebook comments, Twitter Button, Google +1 Button, Pinterest Button or AddThis widget All these techniques are a good way to get started with your website SEO initially. These will definitely help you to put your website on the search engines with an increase in the SERP and PageRank for sure. So implement them, give him a couple of weeks until Google crawls your web site, see the difference and let me know.
We applied to these we 've our website "unknown variables" itself. Http://www.unknownvariables.com/
Greetings.
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